Other brands weren't being creative with their designs, and there was a lack of support for women and girls. I want to continue highlighting amazing women and even get more on board. SORRY FOR THE INCONVENIENCE AND THANKS FOR YOUR SUPPORT AND PATIENCE! I haven’t seen Betty yet, but Skate Kitchen was great, so I can’t wait to check this out and support Proper Gnar! “With the rise of punk, gangsta rap, and grunge music in the 1980s and 1990s, skateboarding became a reflection of anti-corporate and anti-establishment values of the times,” Shanna Collins of VIBE wrote. It scared me away from it for years until I got older and was ready to try again with some friends.

I love art, fashion, and skating. What encourages you to give back? Proper Gnar is teaming up with Black Girls Skate to kick off their first COVID Conscious pop up tour September 5-13. Keep Latosha Booked x Busy by following @ProperGnar and visiting www.propergnar.com. What's next for Proper Gnar? By owning a skate and streetwear brand, you're proving that Black people aren't a monolith. or. I'm really loving the tech wear trend that's going on right now. We really aren't and people should stop assuming so. Photo courtesy of Proper Gnar . No posers allowed: Latosha Stone (pictured above) is the first Black woman to own a skateboard company.

Created in 2013, Proper Gnar offers custom skateboards, bold streetwear and accessories hand-drawn by Latosha herself. Created in 2013, Proper Gnar offers custom skateboards, bold streetwear and accessories hand-drawn by Latosha herself. It's a weird place to be in because there's so much negative going on in the world. Awesome! I still have the scar from the first time I tried to skate. Our dedicated series, Booked x Busy, is all about shining a light on the entrepreneurs and brands that embody Black excellence. Tell me about the first time you hopped on a skateboard. What does it mean to be a Black-owned business, especially when the Black Lives Matter movement is getting so much attention? Everywhere! I want to show people that you don't have to look or dress a certain way to be a skater, and you don't have to be amazing at it either. Join us in Dayton Sept 12. About See All. What's it like being in a mostly male-dominated industry? How does someone get into skate culture or design? Proper Gnar, the first Black female-owned skateboard company, was featured on Beyoncé’s June list of Black-owned businesses we should know. PO Box 135 (1,802.98 mi) Greenville, OH 45331. I watch a lot of anime, fantasy movies, and read comics and manga. Thanks to you, the world has a little more girl power. But at the same time the brand is doing well. I wanted to do something more fulfilling. See more of Proper Gnar on Facebook. So, where do you draw inspiration from for your skateboard designs? “Genuinely loving skateboarding means you have to advocate and support it when you can.”. Verfügbarkeit. I also kind of felt like there was a void in the skate industry that needed to be filled. Skate Shop in Greenville, Ohio. SHIPPING ON SKATEBOARDS IS DELAYED 4-6 WEEKS DUE TO COVID-19 + OVERWHELMING SUPPORT. (“I wanna be the role model I didn’t have growing up, for other little girls like me,” Russell wrote in a recent Instagram post. SORRY FOR THE INCONVENIENCE AND THANKS FOR YOUR SUPPORT AND PATIENCE! Yes! Create New Account. I hope people can view [Proper Gnar] as an example to try that new thing they've been thinking of doing.

The pay gap between pro men and women skateboarders is insane. Proper Gnar, the first Black female-owned skateboard company, was featured on Beyoncé’s June list of Black-owned businesses we should know. Connect with the people around you and figure out your mission and what sets you apart from others. It started when I realized I didn't want to work at a job I hated anymore.

[I also think that] pro women skateboarders deserve more pay and support. Always Open. SHIPPING ON SKATEBOARDS IS DELAYED 4-6 WEEKS DUE TO COVID-19 + OVERWHELMING SUPPORT. is added to your shopping cart. Close Proper Gnar Is Proving That Black Girls Skate, Too, Lingerie Brand Love, Vera Shows Black Is Beautiful - PAPER ›, Livestream This: Body Hack's Massive​ Party For Trans/Queer Community-Led Funds, Mariah Carey Said Her Son Was Bullied By a 'White Supremacist', Paris Hilton Protests Outside of Old Boarding School Accused of Abuse, Dries Van Noten's First US Store Is a Treasure Trove of Creativity, 200+ TikTokers Team Up on 'TikTok for Biden' Account, How Three Black Female Founders Came Together for a Special Bag Collab, Solange Collaborator Carlota Guerrero Lends a Feminist Lens to Helmut Lang, Andrea Russett Shares Her 'Darkest Hours'. 10 check-ins. “No longer was the subculture associated with wholesome, blond surfer boys on the West Coast; to the horror of white suburbia, it was now symbolic of urban anarchy.”. With a recent co-sign from Beyoncé and multiple appearances on HBO's skateboard-centric comedy series, Betty, Proper Gnar is quickly becoming the queen of the ramp. Their launching a care box initiative and spreading their mission of visibility, safety and equity for skates who identify as womxn, non-binary and Black or Of Color. What inspired the name? Saweetie skates and owns one of my boards already. Stone’s skateboards were featured on the HBO series Betty, which focuses on a group of skater girls from all ethnicities as they traverse the largely male-dominated scene in New York City. 5. 5,236 people follow this. For instance, something good will happen with Proper Gnar but then I think about things like Breonna Taylor and how the police who killed her are still free. I'm essentially dealing with ups and downs at the same time. Streetwear is always changing. People are surprised that I'm a woman first of all and then also that I'm Black. 5 out of 5 stars. Yeah, it feels so surreal.

The Black skateboarding scene in general has experienced an uptick in popularity in recent years. I think it's great for the community and gives kids something to do. Prices for the boards range between $60-$65, and feature an array of designs from candy to flames to designs featuring Black women. I've got some collaborations coming up with some amazing artists and I'll even be working with one of my favorite skaters from my childhood. I also hope it can be an inspiration to stop judging others and to stop putting Black people into a box. Honestly, I'm not sure! What type of impact does Proper Gnar want to have on Black girls and young women?

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